4 Ways Personal Brand Photography can Help Grow Your Personal Brand
The reason to hire any photographer is that the quality of the photographs is important. This is why our most precious moments in life like weddings or family portraits are usually captured by professionals. Here are four reasons how great personal brand photography can help grow your brand and influence:
Puts a Face to the Name
It’s impossible to have an anonymous personal brand; the key component is you! It may be your skills, hobbies, preferences, or expertise but it’s still all about you and your lifestyle. The photos of you put a face to your brand, and seeing who’s behind the work helps build trust. Getting professional, current photos that conform with your brand is critical to joining your brand to you.
Check out this personal brand photography shoot I did with Lauren Tucker of An Organized Life. Having great photographs of her work and herself is important to conveying her personal brand.
First Looks Matter
Imagine a brick-and-mortar store. In the 21st century, visitors have likely looked up the store on Google, Apple maps, or others. According to Yelp, businesses with more than 10 photos on their listing get 12x more customer connections per month. The images a business chooses helps customers make a choice whether or not to visit or purchase something. But what about personal brands?
With personal brands the images are both the advertisement and the product. They’re what draw people’s interest and help turn strangers into admirers. You may already have a great website and all you need is professional photos to give it that finished and polished look. First impressions matter, and professional personal brand photography can help you make one.
Photography is an Investment
Do you remember that personal brand blog I linked earlier? The one with the AirBnb photos in the second half? Well, unless the homeowner completely remodels or refurbished those professional photos will keep selling her home for years! Invest in expert photography and your personal brand will be well represented for the long-run.
Repurpose the Images!
Any brand photos a professional photographer takes for, say, a specific blog can be repurposed as headshots, added to your LinkedIn, uploaded to your about page, or even made wallet-sized for your dad. You can also repurpose your professional images on social media, an extremely valuable tool for personal brands. Don’t think brand photos are single-use!
Hiring me for your personal brand photography can really help your business thrive, so contact me and let’s chat about how we can best picture your lifestyle!
