They say a picture is worth a thousand words and that’s certainly true on social media! When it comes to considering how to brand yourself on Instagram, striking images are crucial to your success. Each image you choose should tell potential clients and fans something about you. After all, you are what makes your business unique! Below are images I took of Rachel Sterling for exactly this purpose of helping her brand herself and her work.
Professional Brand Photography Builds Trust
Professional-looking photos instill a sense of trust in potential customers. Think about the brands you love, they never feature blurry, poorly composed, or dull images. Amateur photography leads clients to believe other areas of your business may be amateur too. Proper lighting, composition, and a clear focus will represent your brand best.
Well-Composed Photos Showcase Your Brand
Consider the entire composition of your photo when planning a shot. What does it say about you and your brand? Everything from the background to your styling choices sends a message to viewers. Make sure it’s the right one to get clicks!
Don’t Skip Styling
Add props to your photos to give a real-world sense of how products fit into your customers’ lives. If photographing a teacup, add beautiful tea packets, creamer, and sugar cubes to complete the setting. For clothing, style models with additional pieces and accessories to show a range of products.
Get Moving
Social media images should be vibrant and when appropriate, action-packed. If you sell athletic wear, show your model working out, jogging, or playing sports. Think about what your target customer does and how they live. Showcase this in your branding photos.
Put Your Best Images First in a Grid Display
Plan a beautiful grid layout in Instagram by arranging your best photos first and archiving any that don’t support your branding. Your grid should look professional and cohesive, like the images were meant to be shown together. It’s even better if your photos tell a story, which I think it definitely did for Rachel, who also said her bookings really increased after she cleaned up her grid and highlighted the photos I took for her.
When in Doubt Hire a Professional
Outstanding images are what set people and companies apart on social media. Getting that perfect, shareable shot isn’t easy. To achieve professional-looking images, you’ll need time to master the craft as well as the proper equipment. I would love to chat with you on how to brand yourself on Instagram and achieve the perfect images for your business. Lets chat.