Attractive & current product photography is the key to robust sales, especially online. Amid the current health crisis, more people than ever are sheltering in place and shopping online. Home delivery and curbside pick-up means customers miss out on seeing and touching your products in person. Professional product photography is the next best option and could be a thing that keeps you in business.
Update Old Photos for a Fresh New Look
Refresh the look of your website through new product photography. It’s your chance to increase clicks and sales by showing products in their best light. Consider updating product photography when you’ve updated or changed your packaging or logo, moved to a new location, acquired new product lines, or whenever images start looking dated. If your old photos have you or your employees not wearing masks, they’re dated! More on that below.
Professional product photography is hard to achieve on your own. Special knowledge and equipment are needed to achieve perfect representations of your items. For customers, the quality of your product photos directly correlates to the quality of your business. Give the right impression with beautiful, engaging images.
New Photos Give Peace of Mind During
Even if you run a traditional brick-and-mortar establishment, you should update your website’s photos with current images depicting your safety measures. New photos featuring staff in masks will assure your customers that you’re open for business and following recommended health precautions for customers and staff. Give potential visitors peace of mind before they shop.
Ease the Transition to Online with Professional Product Photography
If you’re in the process of moving your business online, you’ve got a lot on your plate! A lack of high-quality photos has delayed many a website project. Hiring an experienced professional photographer means less worry and fewer delays. Use the time you save on that bursting to-do list!
Different Options Based on Your Needs
Depending on your business needs, product photography can be handled in one of two ways.
- On-site photography: This is a good choice for showcasing your products in a retail environment as well as capturing dynamic images of employee-customer interaction. Show your company is open for business and operating safely with interior shots.
- Studio photography: Pristine photos of your products requires a controlled environment. Arrange a drop-off or pick-up for contactless service and hassle-free professional product photography. This is a great option for e-commerce stores to ensure cohesive images.
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