HC Interior Design’s mission is to “help you artfully elevate your home into a space that expresses your life, travels and passions.” Lorri Hicks Cazanave, the founder, mentioned she wanted branding photos that evoked fun, professionalism, inviting, comfort, and edginess. I was so excited to work with Lorri and help bring her vision to life. I actually studied Interior Design at CCAC where I attended art school. Halfway through my undergrad, I switched my major to photography instead. As tough as that decision was, I’m now thankful that I get to share my passion with fellow artists like Lorri and help bring their ideas to life through photos. It was a really cool full circle moment for me!
WHERE TO SHOOT FOR INTERIOR DESIGN
We started her branding session at her house in San Francisco. What better way to show off your personality and design than to bring them along to your space? We utilized so many different spots in her home. We started in her living room, moved into her library, and then her work area. After capturing her in different areas of her home along with multiple outfit changes, we decided to switch it up. We made our way to the Legion of Honor in the Presidio in San Francisco. We focused on capturing plenty of movement and emotion at this location.
DESIGNING HER BRAND SESSION
Introspective, Classic, Dramatic/Artistic, and Playful are a few of the words Lorri shared with me that helped guide us during the planning stages of her shoot. I normally tell clients to choose neutral colors for their brand shoot, but HC Interior Designs session was different. Her brand is all about color, and we just had to show that off! Just another example of how we customize your session to YOUR business, always!
Check out HC Interior Designs branding photos below! It was so much fun being in her element and capturing her passion for Interior Design!
